Swim Tether Logo Design
Swim Tether was an emerging product in 2005 and had it’s sights set on being in the number 1 or 2 position in it’s industry. It needed an aggressive yet pleasant logo to brand itself. The logo above is the one chosen and does a great job of depicting the product itself without over-complicating the logo. The two tone blue colors are welcoming and actually invite the viewer to jump on into the water and give it a try.